RRR was postponed, advance ordered returned: emotional and financial setbacks for the film industry
We talk to trade experts and manufacturers who talk about the implications of delays in the release of Magnum Opus
Six days before the release of one of the biggest films this year, the maker of RRR SS Rajamouli, starring Ram Charan and JR NTR decided to delay the film once again in the midst of a surge in the Coronavirus case in the country and concern about the new Omicron variant.
Official statements released on social media, “regardless of our endless efforts, some situations are out of our control. Because many Indian countries close the cinema, we have no choice but to ask you to hold on to your joy. We promise to restore the glory of the cinema India and at the right time, we will. “
Bookings in advance for films have been opened in various parts of the world and if the report will be trusted, the surprising amount around ₹ 10 crore must be returned now.
Talking about how this decision has placed the film industry “in Tenterhooks”, Adarsh Taran trading analyst said. He added, “The delay for the biggest film at the beginning of the year had sent a wave of shock. It has made a nervous film industry. This is not an ordinary film. There is a lot of money involved. We have to wait time when the case is down and the cinema audience is ready, if not, Cannot release movies like RRR with a heavy price label. “
Atul Mohan’s trading analyst, however, believes it is a “good decision” taken by the maker to delay the release of Magnum Opus. He showed that even though a lot of money driving a movie, it would not be difficult to recover costs: “₹ 10 crore reservations for advances is proof of the fact that people with enthusiasm waiting for film releases. Rrr is made with a budget around ₹ 400-500 crore. Many money Also involved in film promotions. Any movie delay will invite surplus costs for filmmakers. But it is better not to waste film and waiting for a better time. “
Manufacturers’ business experts and film Girish Johar felt it was a “emotional and monetary setback” and that “Double Efforts” will be asked to release “Mammoth like the RRR movie” again. He described, “Rajamouli sir personally asked for another filmmaker to harmonize their release date so that RRR received a solo release. The maker was very deep to market the film and be in the final stage of promotion. Do it again when there is a clean period in the future impose heavy costs. “
Anand Pandit producer echoed Mohan’s sentiment because he thought that the amount of refund would be restored but added that he was worried about his ready-to-release production. “There is also the possibility of a film to be stale. Bringing interest costs for movies like RRR and Jersey will be a big burden for the maker,” he ended.