9 Effective Ways to Promote Your Travel Agents on Instagram
Whether it’s a business trip, a romantic vacation, a solo trip, or family vacation, tourists feel very interesting to share their highlight holidays on social media. And when we talk about the most popular social media tools to share exceptional vacation images, Instagram is above the list.
With more than 300 million active users, it’s clear that the photo sharing application has grown rapidly for years. On average, around 70 million photos are being posted every day on the platform. Experts believe Instagram has revolutionized travel marketing. In fact, the latest survey by Expedia showed that on anything, the millennium thought of Instagram’s photo first when booking a vacation. One podcast by Facebook also confirmed that 67% travel fans use Instagram to find inspiration for new travel and 61% use it to find interesting things to do while on their way.
Whether you are only a small scale travel agent or a big player in the industry, Instagram is an effective tool that you must have in your arms warehouse. So, how do you do it – how do you use the platform for your full advantage? Let’s look at 9 main effective ways you can promote your travel agent on Instagram.
How to promote your travel agent on Instagram
- Take quality, photos and videos that attract attention
This is undoubtedly the core element for any brand or business you want to succeed in Instagram. This platform is mainly known for sharing photos and videos, so if you will promote your travel agent there, you must be ready to post very visual content.
You want to inspire people to travel, so it’s important to be creative with your photos. Inspiring travelers by letting them see a completely different travel perspective. It will greatly help create brand awareness for your agency. You can hire a professional to take high resolution images that make your audience immediately pack their suitcases.
However, if you don’t have your own photo, that doesn’t mean you can’t communicate your message with other people’s photos. Use free sites like Pexels, Unsplash, and Pixabay to get quality photos that you can post on Instagram. You are also allowed to use these photos without having to give any credit.
Posting photos and videos that are pleasant aesthetically on Instagram will make it millions times easier to connect with your audience and promote your brand without stress.
- Use the right tag
Instagram is a space scattered with many businesses, and someone can easily sink if someone refuses to understand how the hashtags work. Hashtag works as a medium that effectively puts your institution in the area of the community that you will like. Consider it as a smart way to put your business in a circle of interested people.
Use relevant tags on your posts. You can make tags for the purpose you want to sell or promote. And when you have clients who have booked their vacation through you, ask them to also use the tag when sharing their special moments. This will increase your brand awareness, promote your agency, and continue to make you popular on the platform.
- Partners with blogger / travel influencers
Influencers, naturally, have large fanbases and can be very helpful in helping you spend words and make viral effects. People tend to have more confidence in content coming from travel fans and reliable personality, so that collaborating with travel influencers is a smart way to reach true followers.
Partnering with blogger or influencer trips will also help you save you a lot of money you will spend to send your employees or freelancers for expensive foreign trips. This influencer can make you have locally sourced content that will also produce more trust from your audience because they believe they are from reliable sources. This kind of content is interesting and resonating better with your audience.
However, don’t ignore your customers too. They are potential influencers that you must leverage for your growth. Request that they post about their holidays on your walls and tags.
- Post content varies consistently
Regular posts on your Instagram wall are very important when looking to promote your travel agent there. You need to make your audience involved at any time. But remember that your content must also be diverse. Every beautiful seascapes and mountains can be boring after a while. So remember to vary your type of content. You can, occasionally, including inspirational posts or other content that resonates with the value and identity of your brand.
To make it easier for you, you can use a tool like a postermywall that allows you to create interesting content from pre-artificial templates. You only need to choose a template and adjust it to your needs. In addition, you can arrange a social media calendar that allows you to schedule your posts to post on Instagram. Posting often on the platform increases your visibility and allows audiences you know that you have many shops for them.
- Take advantage of Instagram stories
Even though you can promote highly polished content through your regular Instagram post, ‘Instagram story’ is where the actual aesthetic things occur. Stories No doubt one of the most loved features on the platform and give you the opportunity to achieve great brand awareness while also allowing your audience to have a better nuance than what you have to offer.
Take advantage of this feature to post interactive short video clips from your travel destination. You can also get credible influencers to drain a real-time vacation adventure or a save-see trip you think your audience will like.
- Create an Instagram campaign taking over
The takeover campaign is when you allow influencers, bloggers, or clients to take over your Instagram account for the amount of time specified. During this time, he will share a different post that only focuses on the offer of your travel.
This is often done to allow someone to share their experiences about your travel deals on your Instagram page. It is always an extraordinary tool to produce interest and promote your travel business.
- Run the picture contest
When it comes to wearing a contest, people do it with so much energy. Why not use it and let people share their vacation images in a picture contest? Think of creative hashtags for contests and let them submit their beautiful photos with the tag. This will be a great way to promote your travel agent.
- Advertise on Instagram
Well, if you have enough cash for splash, this will make a good method for promoting your business to the right set audience. You can advertise using your post or Instagram story – it will appear right in the audience books too. This is proven in a fast and effective way to get a place that has a good reputation in the Instagram community.
- Geo-target your posts
This is another method that is worth mentioning. In addition to using relevant tags on your posts, consider using Geo-Location for the location you want to target. When people who show interest in certain places that appear, your posts will be available for them.
Remember that most people rely on Instagram for inspiration and travel destinations. Adding locations to your image will make sense for your travel agent – this is a smart way to place your company on the map to find people easily.
Final note.
Niche travel is one of the most profitable niches on Instagram as a modern customer using a platform to find new goals and attract inspiration for holidays. As a travel agent, you need to position your company well to enjoy the benefits of this platform offering travel agents. The tips above will definitely be useful to help you promote your travel agent on Instagram. So read again and start applying it immediately!