Didi Express Service landed in Russia, opening a hole to enter the European market

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Didi Chuxing, a Chinese taxi service platform, began registering drivers in 15 cities in Russia on October 30. This platform will be located in Belgorod, Bryansk, Vladimir, Kursk, Lipetsk, Ryazan, Tula, Izhevsk, Nabeyr Kama Nei, Orenburg, Penza, Cheboksary, and Yoshkar-Ola start operating. The driver’s commission will be 9.5%.

Didi Chuxing has begun operating in Kazan, and with a discount and subsidy strategy, has become the second largest taxi service platform after Russia “Yandex. Taxi”.

On August 25, Didi Chuxing announced the provision of express services in Kazan, the capital of the Republic of Tatarstan, Russia.

It was reported that Russia is the Ninth Overseas market where the Didi online business. Now, by launching local express services, he also opened a hole for Didi to gradually open the European market.

According to Zhu Jingshi, senior Vice President Didi and Head of International Business, Kazan is a vibrant city. The reason why the first thing didi in Russia was not only because it was the capital of the Republic of Tatarstan and the economic center. And important transportation and tourism centers, also benefit from the largest internet technology innovation zone in Russia.

The government at all levels in Russia began their economic restart plan after the new crown epidemic was stable, and Didi also increased preparation for Russian business. As an economic center and important transportation and tourism centers, Kazan, the capital of the Republic of Tatarstan, have the largest internet technology innovation zone in Russia.

At the end of July, Didi established a Center for Manual Calls and Center Driver Center All weather in Kazan, and at the same time launched various measures of safety and epidemic prevention, and began recruiting drivers in Kazan

The travel plan landed in Russia

According to reports, 2020 coincides with the innovation of China-Russia’s science and technology. In addition to the impact of the new Crown Pneumonia epidemic, Russia will start things related to the economic restart after May. “We also feel great responsibility to continue to invest in a safer, inclusive and comfortable trip. And local services.” Zhu Jingshi said, and Didi also prepared his business launch in Russia.

According to Didi, not only the official website of the Government of the Republic of Tatarstan welcomed the launch of its business, but the local government president, Rustam Minnikhanov, also said that it would create good conditions for this Chinese company to invest in Tatarstan.

And Didi communicates with the local government about the prospect of cooperation in the city innovation of high-tech cities and city universities innovation, and also discussed joint innovative solutions in the field of safety services and traffic travel.

At the end of July, Didi established a manual customer service center all weather and driver service center in Kazan. At the same time, he launched various measures of safety and epidemic prevention and began recruiting drivers in Kazan. Reporter learned from Didi that the Russian team mainly uses direct webcast and online channels to communicate with local drivers and car rental companies to launch various speech promotion activities.

However, further reporters asked about the size of the Russian team Didi and recruiting local drivers. The official said it was not comfortable to reveal it.

9 foreign markets have been deployed

At the beginning of this year, Cheng Wei, founder and CEO Didi Chuxing, proposed a growth strategy for the next three years: zero main safety incident, daily service of more than 100 million orders within three years, domestic travel penetration. Level of more than 8%, and global monthly active users are more than 800 million, and are referred to as “0188”.

In addition to the global monthly active user growth target, Cheng Wei also emphasizes that the overall promotion of international business is also the key to achieving the above goals.

Reporter learned from public information that first began internationalization in 2020. Until now, two years have passed, and businesses abroad have been launched in Brazil, Mexico, Chile, Colombia, Costa Rica, Panama and Japan, and other markets , During the interview, the International Business Didi revealed that on August 10, Didi opened 20 new cities in Australia.

According to official disclosure, Didi has not only launched cellular travel services in foreign markets, but also services such as food delivery and intra-city shipping. According to data, Didi has reached 35% of market sizes in the main market such as Latin America in two years, and has achieved a cumulative area performance of more than 1 billion orders in one year.

Now, by launching travel services in Russia, Didi will then look for opportunities for expansion in the European market. “In the past few months, global business recovery and growth has given us more confidence to develop in depth.” Zhu Jingshi stressed that Didi now landed in 9 major foreign markets and will “be careful to refer to anti-epidemics and services in China and other regions in the future.” Experience, and then apply the talent strategy and product loan. “In his view, the purpose of Didi is not only in China, but also committed to being a trusted service platform in many markets throughout the world.

Didi accelerates its international layout. Since 2018, Didi has traveled, takeaway, and intra-city shipping services in important markets such as Brazil, Mexico, Chile, Colombia, Costa Rica, Panama, Australia and Japan.

Liu Qing, President Didi Chuxing, openly announced in an interview with CNBC in May this year that the online car hailing business didi have achieved profitability. According to Iimedia Consulting data, the market share of Didi in the market in competing in China’s online car has exceeded 60%.

However, Didi’s ambition is not small. Cheng Wei, CEO Didi Chuxing, who was previously stated in public that the strategic goal of Didi for the next three years was to reach 100 million daily global services and global service users, wanted to exceed 800 million. In the context of the saturation of the domestic car hailing market, globalization and the international market became an important direct development and additional market for Didi.