Facebook turns off signal ads because they are exposed to too much

Facebook has forbade signal messaging applications that focus on the privacy of carrying out a series of Instagram ads, which will be exposed how much personal information network sharing – and the owner of the social media giant – have individuals when they trace their timelines. The signal intends to use the Instagram third-party ad tool to reveal some proper targeting that advertisers can buy access.

There is a general recognition today that advertisers can filter who, precisely, see their ads. It makes a good sense of business, after all: there is no point in displaying ads to people who might not be interested in your product.

But the possibility that some mainstream consumers realize how many targeted network providers are targeted like Facebook holding it. Collected in various online interactions – with websites, applications, services, and more – they help build the right profile unexpectedly about each user. The profile can then be sold as a filter visibility to more advertisers, so they can reduce their campaign to anyone they believe will be the most receptive audience.

That is what signals aim to do with Instagram ads, only the content itself will be an exposene detail in the profile. “You got this ad because you are a K-pop-loving chemical engineer,” Copy for One Ad Read. “This ad uses your location to see you in Berlin. And you have a new baby. And just moved. And you really feel the practice of pregnancy lately.”

“You have this ad because you are a GP with a master in art history. Also divorced,” Read other ads. “This ad uses your location to see you in London. Your online activity shows that you have entered boxing, and you might get there on your new motorbike.”

Ads whose insights do not read thoughts, of course, even if they may feel like that if you are in the target category. Instead, interesting multi-variant-targeted ads from some of the Facebook advertising platform information are collected, Signal explained. However, it is not surprising, “Facebook is not into that idea,” Jun Harada’s signal, head of growth and communication, write.

Instead, Facebook not only refused to run a campaign, it disables an ad account at all.

This is not the first time we saw a signal team using the privacy stretch company tool used to fight them. Back in April, the creator of the Matthew Rosenfeld signal – which goes by Moxie Marlinspike or “Moxie0” online – acquires the Cellebrite UFED system as loved by law enforcement, and which is usually used to extract data from confiscated smartphones. Rosenfeld dissected the software, found at least one large security defect in the process, and published it on the signal company blog.

How much company information like Facebook gathered in people is a topical problem, meanwhile. Apple recently launched an application tracking transparency system on iOS 14.5, requiring application makers to request explicit permission from users before they can share their data in other company applications and websites, or sell them to data brokers. Facebook can be said to be the highest criticism of the system, which he said could have a big and detrimental impact on the accuracy of the target targeting.