How to use sms online to improve your blog audience
Do you remember text messages? Do you know the thing they found back in the 90s? Well, now 2021 and it can be said to be one of the most powerful marketing media today in the cellular marketing room.
Why? Yes it has something to do with a number of things according to Angus from SMS Online SMS provider smspapa.com.au SMS comes with statistics for dropping the following jaw, open level 97%, up to 45% click, super-fast response time even most sms messages are read in The first 3 minutes are contrary to emails that can reach 3 days.
Along with the SMS above it is very cheap and the campaign is easy to put together in reality they can be done in minutes as opposed to the email marketing campaign.
These are all very good reasons for every marketer to use such channels to reach their audience.
When was the last time the blog posts are near that kind of statistics?
Now before I get into how to get your audience to post your blog, you need to make sure that your blog is friendly.
If you have built your blog in the last 5 years, it is likely to be a responsive mobile but it needs to be checked to guard, just go to your site using your cellphone and make sure you don’t need to enlarge into text or scroll around the site too much.
Outline your consumer life cycle
You may not think of this but your ideal customers have a life cycle that is a transition to various stages which means their needs change and the information they need will change.
Segment your audience into this different life cycle so you send the right message and offer them at the right time.
If you are not sure then here is an easy way to group them:
- Potential customers
A potential customer is someone who has a level of interest in what you have and possibly in info search mode that is they are not ready to make purchasing decisions, they may not even see prices but try to understand exactly what the problem is as they can define the solutions they need ,
The best choice here is to make a different blog post that covers various types of information with the option to download further information in exchange for their cellphone numbers.
Maybe it is a checklist, video, whatever it will be something that is directly related to a particular blog post and deeper into the problem with the aim of helping customers more clearly about what they need.
After their cellphone number, you can now send information follow-up and finally make an offer to get it through the line and become the real customer.
- existing customers
You have just reached the heaviest (and most important) destination and that changed someone who never did business with you to the real customer.
Now after you reach this important milestone it becomes much easier to offer information or improvements related to them.
While amateur business might think this is too forcing, in fact, this is a great way to provide more value for customers.
Send them SMS messages that update them on new blog posts that can help them achieve certain goals or overcome urgent problems or make them aware of the problems they don’t think.
- previous customers
Losing customers is part of a business but that does not mean that they go forever.
A lot of time people just forget you, life happens and these people only need a gentle reminder that you can still help them in several ways.
Planning is key
How far before you plan your marketing campaign? Most small businesses just fly in their pants chairs which are a bad idea for various reasons.
Has at least 3 months of SMS campaign ready to use.
They don’t need to offer them to be a 100% value adding text messages that make customers know some of the great information you release.
Also, keep in mind that you need to map how you will change non-customers to customers this means thinking about where they are in the purchase cycle and prepare an automatic SMS campaign that moves it through each stage.
ID Sender
Using the sender ID means that your blog name will appear instead of random cellphone numbers that allow for instant brand recognition – keep in mind that people will not be able to reply back to your SMS message including trying to choose Make sure your service provider has a feature that allows the sender ID Together with the ability to allow someone to choose out.
Keep it private
When we said ‘Keep it private’ Most bloggers think that we only add the recipient’s first name to a text message.
Make it personal means you send them a text message that feels like it is meant specifically for them.
For example, if they read your blog post about stretching baby chicken then your next SMS message will raise chicken and what is expected at each stage, etc.
It took me to my last tip …
Segment of your customers
This loop returns to my first tip about understanding the life cycle of your customers. At that stage, you are preparing a different silo or category to place people.
If your blog is about raising livestock, the people who read blogs about the chicken get a bid to choose into the ’10 error you when raising chickens reports and they are added to the “SMS group chicken”.
This means that you know exactly what information will be sent to this group, if you have delivered everyone into the same stack so when you send an SMS campaign online at EMU then you will accidentally alienate anyone who is not interested in unsubscribing