What is Google analytics?
Google analytics is a powerful web analytics tool offered by Google which monitors and reports on website traffic, both as a tracking system within the Google Marketing Platform brand itself. Google launched the application in November 2021 as an add-on to its main Search Engine feature suite. Today, it serves as one of the most integral and successful components of a large number of online marketing applications (SEOs) and services. It provides website owners with useful insights on the popularity and activities of their site visitors, allowing them to take strategic steps in enhancing online visibility.
The basic capabilities of Google analytics include detailed website visitor demographics, tracking of domain and search engine referrals, and the generation of conversion rates using different types of channels. Each of these dimensions can be further segmented dependent on the domain and channel selected. For instance, a user segment may be comprised of a set of dimensions corresponding to the set of keywords used to locate the site, a segment may be comprised of user origin and country, geographic location and language, or a channel may be chosen to represent the content on the site, such as content type, page title and so on. In addition, the program also offers a wide array of user sub-indicators, each of which can be further segmented based on attributes such as behavior paths. Google analytics tracks user actions in the context of certain keywords and links, providing valuable insights about what users are searching for and why.
As an example, landing page dimensions include total number of page views, the total number of visitors to the landing page, the number of new pages created by the visitor, and the exit page exit rate. The source dimension tracks the source of the traffic, while the action dimension tracks the behavior of visitors to the site. Google analytics measure all of these dimensions against each other to get a holistic snapshot of the website’s performance.
Although most metrics are easy to define, it is important to also remember the distinction between measurements and interpretations. While there is no problem with Google Analytics providing data that is measured, interpretation is something else entirely. What is Google Analytics? Google Analytics is a proprietary tracking solution from Google, designed and developed to provide maximum value to website owners and internet marketers.
Google tracks user behavior, web site visits and search engine result in its own proprietary system, without the use of cookies or other tracking codes. Rather than collecting this data in a standard way and then interpreting the meaning behind the numbers, Google instead collects and interprets it in a straightforward manner. Data collection and analysis are usually done manually by staff in teams and not via computer software. However, there are some exceptions to the rule, such as the fact that Google does track and report its own statistics for AdSense, its media properties and its partnerships. Other companies, including Yahoo! and Microsoft have also adopted similar systems to report on their tracking systems.
As opposed to the common metrics, Google Analytics collects detailed information about where your traffic is coming from, where your visitors are going to and what they do once they arrive at your site. In addition, it provides custom dimensions which allow you to focus on important elements of your site to give you an idea of what works and what doesn’t. This means that you can customize the interface, behavior and appearance of your website in order to attract more customers and maximize your return on investment. You can then use these custom dimensions in any of the available applications to get a real sense of how well your site is performing, and what potential you have to increase your sales and revenue by optimizing your content and your design in different ways.